A Thirty-Second Ad

Ad music must hook in two seconds and survive cuts to fifteen and six.

Tool profile

Kind

guide

Vendor

本站

Form

案例

Platforms

通用

Price

不适用

Jobs

广告配乐 · 品牌传播 · 剪辑适配

Verified

2026-10-30

Related

Synchronization LicenseLoudness NormalizationCue

What the brief looks like

A client hands over a thirty-second film and asks for music that follows the picture, plants the brand and lands on the logo, plus fifteen- and six-second versions. Placement may be television, pre-roll or a social feed, and the medium, territory and term set the licence. The music has to share space with narration without covering the last word. The film usually exists as a rough cut first, so the score changes with it. Delivery is not one stereo file but stems, a no-voice version and three durations.

Tool combination

Use Suno or Udio to sketch two or three thirty-second directions, and ACE Studio when the hook needs a sung voice. Cut picture and versions in Ableton Live, Logic Pro or Pro Tools. Demucs separates a reference or fills in missing stems, iZotope RX repairs noise and mouth clicks, Ozone handles loudness and true peak. Generation settles direction; the DAW settles sync.

Steps

Write the brief first: three durations, placement, narration position and three adjectives the brand wants. Make each direction a fifteen-second sketch, same start, same level. Once chosen, lay the music against picture, align accents to cuts, then build the thirty-second structure. Cut the fifteen and six from the master rather than regenerating. Mix to leave the midrange for narration, and master separately per platform.

Acceptance criteria

The three versions run exactly thirty, fifteen and six seconds, within one frame. The hook arrives in the first two seconds and the brand lands on the final frame. Television is mixed to -23 LUFS, online to -16 LUFS, true peak no higher than -1 dBTP, and the versions sit within 0.5 LU of each other. The licence covers medium, territory and term. Master, stems, no-voice version, prompts and generation records are all present.

Common rework causes

A four-bar intro delays the hook. The music masks narration between 1 and 4 kHz. The fifteen is regenerated and no longer matches the thirty. A mix made for online goes straight to television. The licence names online only and the client adds pre-roll. Changing duration without locking tempo moves every cut.

Sources

• 广告音频的时长与响度交付口径，依广播与流媒体公开规范核对，未抄原文
• 广告音乐授权范围（媒介、地区、期限）的确认项，依行业通识归纳

Used for fact-checking only; all prose is original.